Want to attract more customers to your small business or B2B startup with content marketing? I’ve been there—crafting a strategy that works without eating all your time is tough. In 2025, 70% of businesses with strong content strategies see higher leads (HubSpot, 2024). I’ve outlined how to create a winning content marketing strategy this year. Let’s get started!
1. Define Your Goals
Set clear objectives—more leads, brand awareness, or sales? ActiveCampaign’s $15/month analytics track content performance, boosting leads by 15%, say r/marketing users. Try ActiveCampaign.
Measure your strategy’s impact: How to Measure the Success of Your Small Business Marketing in 2025.
2. Use Funnels to Amplify Content
Pair blog posts with funnels to convert readers—ClickFunnels’ $149/month templates increase sales by 20%, per r/entrepreneur. More on funnels: How to Build a Sales Funnel on a Budget in 2025. Try ClickFunnels.
3. Optimize for SEO
Use keywords like “small business tips” to rank higher—ActiveCampaign’s tools help analyze clicks. Optimize your site: How to Optimize Your Website for Lead Generation in 2025.
4. Repurpose Content
Turn blogs into emails or social posts—r/smallbusiness users say this saves 10 hours/week. Start with email: How to Use Email Marketing to Boost Your Small Business Sales in 2025.
Content That Converts
A strong content strategy drives growth in 2025. Use ActiveCampaign at $15/month to track and optimize. For funnels, ClickFunnels is a must.