Need to grow your small business on social media without losing hours? I’ve tested the best social media tools for 2025, because 81% of small businesses use social media to drive growth (Sprout Social, 2024). The right tool can save you time and boost engagement—think 20% more leads in a month. I’ve checked pricing, features, and user reviews to find the top pick for you. Let’s dive in!
Why Social Media Tools Matter
These tools automate posting, track analytics, and manage multiple platforms. On r/smallbusiness, users say automation can save 10 hours/week—time better spent on your biz. Pick the wrong one, and you’re stuck with clunky interfaces or hidden fees.
Social media pairs well with email campaigns—see our Top Email Marketing Tools post.
Top Pick: Buffer
- What: $6/month per channel, scheduling, analytics, AI captions.
- Why: Easy scheduling, 50 posts/month free plan—X users call it “a lifesaver.”
- Downside: Limited analytics on free plan.
- Who: Small biz owners starting out.
Try it: https://buffer.com.
Runner-Up: ClickFunnels Social Integration
- What: Built-in social tools with ClickFunnels, $149-$297/month.
- Why: Funnel-driven campaigns, cross-platform posting—r/marketing loves its “all-in-one” vibe.
- Downside: Pricey for social-only use.
Try it here
What to Look For
- Ease: Buffer for beginners, ClickFunnels for funnel pros.
- Price: Start free or under $10/month (Buffer).
- Features: Scheduling, analytics, multi-platform support.
Grow Your Audience
Don’t let social media overwhelm you. Start with Buffer for easy scheduling. Or try ClickFunnels for funnel integration.