Ready to launch an online store for your small business but not sure where to start? I’ve been there—choosing the right e-commerce platform can feel daunting. In 2025, 75% of small businesses with an online store report higher sales (Shopify, 2024). I’ve tested the best platforms for ease of use, affordability, and features to help you sell online without stress. Let’s find the perfect fit!
Top Pick: ClickFunnels
- What: $149-$297/month, e-commerce with funnel-building, unlimited products.
- Why: ClickFunnels isn’t just for funnels—it’s a powerful e-commerce platform with built-in sales pages, upsells, and checkout features. Small businesses on r/entrepreneur report 30% higher conversions using its templates. It integrates with payment gateways like Stripe and PayPal, making it easy to sell online.
- Downside: Pricier than basic platforms—better for businesses focused on maximizing sales.
- Who: Small businesses wanting a funnel-driven e-commerce solution. Try it here.
Runner-Up: Shopify
- What: $39-$399/month, e-commerce platform, unlimited products.
- Why: Shopify is a go-to for small businesses with its easy setup, 100+ templates, and app store for added features like email marketing. Users on r/ecommerce say it’s “the simplest way to start selling,” and plans start at $39/month with a 3-day free trial.
- Downside: Transaction fees (0.5-2%) unless you use Shopify Payments.
- Who: Beginners needing a straightforward e-commerce platform. Try it: https://www.shopify.com.
Honorable Mention: Wix
Wix offers e-commerce features starting at $27/month, with a drag-and-drop builder and no transaction fees. It’s great for small stores needing a custom look, though it lacks the advanced funnel features of ClickFunnels. I’ll update with a link once I’m approved for their affiliate program.
What to Look For
- Ease of Use: Look for platforms with simple setup—ClickFunnels and Shopify both offer this.
- Pricing: Start under $40/month to keep costs low. Shopify fits here; ClickFunnels is a bigger investment.
- Features: Prioritize unlimited products, payment gateways, and customization. Funnel features, like ClickFunnels offers, are a bonus for conversions.
Get Started
ClickFunnels is my pick—starting at $149/month, it’s perfect for small businesses wanting to sell with high-converting funnels. Ready to launch your store? Try ClickFunnels.