Running a B2B startup and need a CRM to manage your client pipeline? I’ve been there—keeping track of leads, sales, and follow-ups can be a headache without the right tool. In 2025, 60% of B2B startups using CRMs report better sales conversions (Salesforce, 2024). I’ve rounded up the best CRMs for B2B startups, focusing on affordability, scalability, and features that drive growth. Let’s find the perfect fit for your startup!
Top Pick: ActiveCampaign
- What: $15-$149/month, CRM with email automation, 500-25,000 contacts.
- Why: ActiveCampaign is a powerhouse for B2B startups, combining CRM with email marketing automation. Its lead scoring and automated follow-ups help you nurture clients, saving 20% of your time, say r/marketing users. Plans start at $15/month, and it integrates with Gmail and LinkedIn for seamless outreach.
- Downside: Advanced analytics need higher plans, which might be overkill for tiny startups.
- Who: B2B startups needing CRM and email automation in one. Try it here.
Runner-Up: ClickFunnels
- What: $149-$297/month, CRM with funnel-building, unlimited contacts.
- Why: ClickFunnels offers CRM features tailored for B2B sales, with funnel automation to convert leads into clients. Users on r/entrepreneur report 30% more conversions using its automated sequences. It’s pricier but ideal for startups focused on sales pipelines.
- Downside: Higher cost—better for startups with budget for funnel-driven growth.
- Who: B2B startups prioritizing sales funnels. Try it here.
Honorable Mention: HubSpot
HubSpot offers a free CRM plan with unlimited contact storage, perfect for B2B startups on a budget. It’s user-friendly and scales well, though paid plans (starting at $45/month) add features like email marketing—great for client outreach.
What to Look For
- Ease of Use: Look for intuitive dashboards—ActiveCampaign and ClickFunnels both deliver.
- Pricing: Start under $20/month for early-stage startups. ActiveCampaign fits here; ClickFunnels is a bigger investment.
- Features: Prioritize lead scoring, email integration, and automation. Avoid common pitfalls with our guide: Top 5 CRM Mistakes Small Businesses Make.
Grow Your B2B Startup
ActiveCampaign is my pick for B2B startups—affordable at $15/month with CRM and automation to streamline your pipeline. Try ActiveCampaign. For funnel-driven sales, ClickFunnels is a strong choice.