Want to grow your small business or B2B startup with referrals but not sure how to start? I’ve been there—turning customers into advocates without big costs is tricky but powerful. In 2025, 60% of businesses with referral programs see higher leads (HubSpot, 2024). I’ve outlined how to create a referral program this year. Let’s get started!
1. Offer Simple Incentives
Reward referrers with discounts—ActiveCampaign’s $15/month tools track referrals, boosting leads by 10%, say r/marketing users. Try ActiveCampaign.
Boost sales with referrals: How to Use Email Marketing to Boost Your Small Business Sales in 2025.
2. Use Funnels for Signups
Create referral landing pages—ClickFunnels’ $149/month templates convert 15% better, per r/entrepreneur. Build funnels: How to Build a Sales Funnel on a Budget in 2025. Try ClickFunnels.
3. Promote via Social Media
Share your program on LinkedIn—r/smallbusiness users say this adds 10% more referrals. Grow socially: How to Use Social Media to Grow Your Small Business in 2025.
4. Track Results
Measure referral signups—ActiveCampaign’s analytics show what works, saving 10% on ad spend, per r/entrepreneur. Analyze data: How to Use Analytics to Improve Your Small Business Marketing in 2025.
Boost Growth with Referrals
A referral program can skyrocket your business in 2025. Start with ActiveCampaign at $15/month for tracking. For funnels, ClickFunnels is a top pick.