Struggling to pick the right email marketing tool for your small business or B2B startup? I’ve been there—finding one that fits your budget and needs can be tough. In 2025, 70% of businesses using email marketing see higher leads (HubSpot, 2024). I’ve outlined how to choose the best tool this year to grow your business. Let’s get started!
1. Focus on Ease of Use
Look for drag-and-drop editors—ActiveCampaign’s $15/month plan is a breeze to use, saving 10 hours/week, say r/smallbusiness users. Try ActiveCampaign.
Need affordable lead generation? Check our How to Generate Leads Without Breaking the Bank in 2025.
2. Check Automation Features
Automation like welcome emails boosts conversions by 20% (r/marketing). ClickFunnels ($149/month) offers email automation with funnels—great for B2B startups. More on funnels: How to Build a Sales Funnel on a Budget in 2025. Try ClickFunnels.
3. Ensure Integrations
Your tool should sync with CRMs or e-commerce platforms—ActiveCampaign integrates with Shopify, per r/entrepreneur. Need a CRM? See: Why Your Small Business Needs a CRM in 2025.
4. Compare Pricing
Start under $20/month—ActiveCampaign fits, while ClickFunnels is pricier but adds funnel power. Avoid errors: Top Marketing Mistakes Small Businesses Should Avoid in 2025.
Scale your email marketing smartly: How to Scale Your Small Business Marketing Without Hiring in 2025.
Email Your Way to Growth
Pick the right email tool to boost leads in 2025. Start with ActiveCampaign at $15/month. For funnel-driven emails, ClickFunnels shines.