Struggling to generate leads for your B2B startup? I’ve been there—finding the right clients without the right tools can feel impossible. In 2025, 65% of B2B startups using lead generation tools see higher conversion rates (HubSpot, 2024). I’ve rounded up the best tools to help you attract and convert leads, focusing on affordability and features that scale. Let’s find the perfect tool for your startup!
Top Pick: ActiveCampaign
- What: $15-$149/month, lead generation with CRM and email automation.
- Why: ActiveCampaign excels for B2B startups with its lead scoring and email automation, helping you nurture prospects effectively. Users on r/marketing report 25% more leads with its automated sequences. It starts at $15/month and integrates with LinkedIn for targeted outreach.
- Downside: Advanced features like predictive sending need higher plans.
- Who: B2B startups needing lead nurturing and CRM in one. Try it here.
Runner-Up: ClickFunnels
- What: $149-$297/month, lead generation with funnel-building.
- Why: ClickFunnels creates high-converting landing pages and funnels to capture B2B leads, with automation for follow-ups. Users on r/entrepreneur say it boosts conversions by 30%. It’s pricier but ideal for sales-focused startups.
- Downside: Higher cost—better for startups with budget for funnel-driven growth.
- Who: B2B startups prioritizing funnel-based lead generation. Try it here.
Honorable Mention: HubSpot
HubSpot offers a free plan with lead capture forms and email tracking, perfect for early-stage B2B startups. It scales well with paid plans ($45/month) that add automation—great for nurturing client relationships.
What to Look For
- Ease of Use: Look for drag-and-drop builders—ActiveCampaign and ClickFunnels both offer this.
- Pricing: Start under $20/month for early startups. ActiveCampaign fits here; ClickFunnels is a bigger investment.
- Features: Prioritize lead scoring, landing pages, and automation. Need a CRM to manage leads? Check our Best CRM Tools for B2B Startups in 2025.
Generate More Leads
ActiveCampaign is my pick for B2B startups—affordable at $15/month with lead generation, CRM, and automation to grow your pipeline. Try ActiveCampaign. For funnel-driven leads, ClickFunnels shines.